Grudgingly, we have to tip our hat to Yelp, the user-driven review site that has figured out a clever way to leverage the Web 2.0 social networking phenomenon. One facet of the business plan for this 15-million-unique-visitors-a-month site: post any and all restaurant reviews, then offer restaurant owners a way, for a fee, to get rid of the negative ones, or at least move them so far down the page that no potential patron is likely to ever read them. Some operators see Yelp as a valuable ...

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