You know things are getting weird when the person who comes in first on Forbes’ list of the ten top-earning celebrity chefs not only isn’t a chef, but also has just branched out into the dog food business. And the guy who finishes tenth recently taped a TV show where his “adventure” involved him pulling a kitchen shift at the restaurant where he used to work—a gig he’s pulled off maybe 2,000 times before. So make no mistake. The sky’s the limit for media-savvy culinarians today, and cooking ...

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