People will spend money like crazy on St. Patrick’s Day next week—but will they spend it with you? They might if you get creative like T.G.I. Friday’s and give them a reason to celebrate at your restaurant, even though it has no connection whatsoever with this Irish-themed holiday. Friday’s ploy is to offer specialty drinks tailored to the occasion. Could a similar approach work for you? For some restaurants, St. Patrick’s Day can rival Mother’s Day as a one-shoot boost to the bottom line. ...
Register to view this article
Why Register for FREE?
Registering for Premium Content on Restaurant Hospitality will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.