Whether you call it a marketing partnership, cross-branding or product placement, Restaurant Guy Savoy at Caesars Palace Las Vegas has discovered a no-cost way to keep customers and money rolling in during the current slowdown: have a foodservice supplier sponsor part of the restaurant. If a three-Michelin-star chef like Savoy thinks this move doesn’t dilute his restaurant’s image, what’s stopping you from doing the same? Whether he’s cooking at his namesake restaurants in Paris or Las ...

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