It’s not just that NBA teams are throwing money at basketball superstar Lebron James. Celebrity chefs are promising to feed him for free if he’ll come to their city (Jean-Georges Vongerichten and Mario Batali in New York) or stay in town (Michael Symon for Cleveland). Will a culinary component be enough to tip the scales in favor of New York, Cleveland or one of the other NBA destinations hoping to lure mega-free agent King James to their team? The Cleveland Cavaliers are able to pay James ...

Register to view this article

Why Register for FREE?

Registering for Premium Content on Restaurant Hospitality will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. 

Already registered? here.