No question the Internet is rapidly remaking the way restaurant customers make reservations. Yet a new study from Cornell University finds that 71.7 percent of reservations are still made over the phone, with many of those calls coming from your online-savviest patrons. So are OpenTable and similar services worth it? The title of the latest research study from Cornell University Prof. Sheryl Kimes—“The Role of Multi-Restaurant Reservation Sites in Restaurant Distribution Management”—makes ...
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