They’ll be exploring new levels of celebrity involvement this week when Harry Caray’s Tavern at Navy Pier opens in Chicago. Caray, the late Chicago Cubs announcer, is the restaurant’s namesake, but it’s the collective fame of 12 celebrity investors that’s expected to lure patrons to this 300-seat restaurant. Can this sort of second-hand star power really create sufficient buzz and, if so, could it do the same for you? Harry Caray might be gone, but the restaurant group that bears his name ...
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