It’s no great secret that consumers these days expect great customer service. Fortunately, they are willing to pay a premium for it, according to the American Express Global Customer Service Barometer, a survey conducted recently in the U.S. and 11 other countries. A majority of the 1,000 Americans surveyed (61%) agreed that quality customer service is more important to them in today’s economic environment. Those polled added that they would be willing to spend an average of 9 percent more ...
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