No question deal-of-the-day website Groupon delivers plenty of customers to participating restaurants. But what’s the bottom line result? The B-School researchers at Rice University in Houston have come up with some interesting answers. Aren’t familiar with Groupon? It’s a social media-driven service that sends participants, in its words, “One ridiculously huge coupon each day, on the best things to eat, see, do and buy in your city.” It operates in around 40 cities right now and has plans ...

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