Now we know which company had the least-effective ad on the 2010 Super Bowl broadcast. It was Denny’s free breakfast spot, which so enraged some of the company’s largest stockholders that they’ve formed a “Committee to Enhance Denny’s” to put heat on the executives who approved it and who otherwise oversee what the stockholders say is an underperforming chain. Super Bowl ads are among the top advertising vehicles available for companies that want to reach a vast audience in one shot. This ...
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