Chef Roy Choi showed the way with Kogi, his now-legendary taco truck in Los Angeles. But three-Michelin-star chefs like Daniel Boulud and Alain Ducasse are going mobile, too, at least temporarily. And they’re not alone, as the concept of chefs taking their food to the streets has suddenly emerged as a powerful new promotional tool for bricks-and-mortar restaurants. Their initial food truck venture is a one-shot deal for Boulud and Ducasse. They’ll be manning their trucks on behalf of NBC ...
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