You already know that some operators, most notably food trucks, have learned to leverage Facebook, Twitter and other social media. Use these services wisely and there’s a double payoff: the extra business gained plus the wealth of information you compile about whom your customers are and what they really want. Want to join in? Fast casual Mexican restaurant chain California Tortilla has some tips to help you get started. Thirty-seven-unit California Tortilla, whose stores are primarily ...

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