Consumers may be cutting back on their restaurant spending, but one menu item seems untouchable: the high-quality hamburger. According to a new study from Technomic, diners “expect to pay more for a higher quality, better burger, and are willing to do so because the value proposition is heightened,” says Darren Tristano, the firm’s executive v.p. “American consumers take their burgers seriously. It may be one area of foodservice where they are less willing to cut back, despite the current ...
Register to view this article
Registering for Premium Content on Restaurant Hospitality will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick.