Consumers may be cutting back on their restaurant spending, but one menu item seems untouchable: the high-quality hamburger. According to a new study from Technomic, diners “expect to pay more for a higher quality, better burger, and are willing to do so because the value proposition is heightened,” says Darren Tristano, the firm’s executive v.p. “American consumers take their burgers seriously. It may be one area of foodservice where they are less willing to cut back, despite the current ...
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