Yeah, the economy sucks, but just keep the negativity to yourself when you’re doing your restaurant promotions. Apparently, consumers don’t want to be reminded about how bad the economy is, according to an AdweekMedia/Harris Poll. Nearly a third thought ads referring to the recession are “realistic,” but more consumers thought such ads “make the brand seem manipulative” (27 percent), while an additional 12 percent found the ads “depressing” and said they would not buy the brand. Almost 40 ...

Register to view this article

WhyRegisterfor FREE?

Registering for Premium Content on Restaurant Hospitality will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick.

Already registered? here.