Marketing for Free: Howard Gordon, President, The Gordon Group discusses ways to market your concept for free Franchisee Relationship Management: Phil Friedman, Chairman, CEO & President, McAlister’s Corporation discusses his corporation’s “we win if you win” approach Are you a Rhino or a Cow?: Dave Magrogan, President & CEO, DMG Group describes his organization’s attitude philosophy. Creating Your Brand’s Point of Difference: Patrick Colombo, President & CEO, ...
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