Other companies adorn their headquarters with graceful fountains, lush landscaping or dramatic sculptures. None of that would do for the Genesee Brewery in Rochester, NY. The brewery recently installed three 435,862,784-ounce tanks covered by giant vinyl graphics showcasing the company’s flagship brews: Genesee, Genny Light and Genesee Cream Ale. “Over the past few months, we have experienced a complete overhaul of our brewery, as well as…sales and marketing,” says Jason Drewniak, ...
Register to view this article
Registering for Premium Content on Restaurant Hospitality will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick.