Great news if your restaurant sells alcoholic beverages. The latest Gallup poll finds that 67 percent of U.S. adults now drink them—a 25-year high. Even better, the poll’s demographic breakdown tells you which group drinks what, enabling operators to fine-tune beverage programs to match likely customer preferences. No wonder savvy mixologists are a hot commodity these days. We already know that the media has been full of stories about the cocktail renaissance, the ever-growing wine bar ...
Register to view this article
Registering for Premium Content on Restaurant Hospitality will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick.