Enough with the logo-bearing T-shirts, baseball caps and mugs; restaurant merchandise is breaking new ground with the emergence of signature scents. Who’s got ‘em? Burger King started the trend with its men’s body spray “Flame,” playing it for a joke. But pastry chef extraordinaire Francois Payard took a more serious approach, releasing a pricey three-item line of chocolate-tinged gourmand perfumes—Inspirations by Payard—just in time for the Christmas shopping season. Right now, he’s ...
Register to view this article
Registering for Premium Content on Restaurant Hospitality will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick.