Enough with the logo-bearing T-shirts, baseball caps and mugs; restaurant merchandise is breaking new ground with the emergence of signature scents. Who’s got ‘em? Burger King started the trend with its men’s body spray “Flame,” playing it for a joke. But pastry chef extraordinaire Francois Payard took a more serious approach, releasing a pricey three-item line of chocolate-tinged gourmand perfumes—Inspirations by Payard—just in time for the Christmas shopping season. Right now, he’s ...

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