James Markham didn’t get his fast-casual pizza concept right the first time. It took six months of experimenting, some 400 burnt pizzas and then several years and two similar startups before he got Project Pie off the ground. “I’ve done pizza my whole life and I’ve always loved Chipotle [Mexican Grill]. How come nobody had done that with pizza?” says the brash 43-year-old entrepreneur, former boxer and pizza pioneer of the question he tried answering when ...

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