Every operator wants to have a strong brand, but what do you do when that brand starts showing its age and you need a growth vehicle to revive it? Take a look at what Planet Hollywood International has come up with: the new Planet Dailies and its attached lounge, Mixology 101. The only celebrities this time around: its bartenders. Planet Hollywood was one of the hottest concepts in foodservice during the 1990s. But its fortunes sagged as the box office power of its movie star ...

Register to view this article

Why Register for FREE?

Registering for Premium Content on Restaurant Hospitality will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. 

Already registered? here.