Online marketing influences only a small percentage of restaurant visits—6 percent—according to NPD Group research. But cyber marketing is an effective way to bring in new guests. Consider that of that 6 percent, about a quarter were first-time visitors to a restaurant, more than twice the overall incidence of first timers. Perhaps not surprisingly, casual-dining restaurants benefit most from online marketing, NPD figures suggest. While the casual-dining segment ...
Register to view this article
Why Register for FREE?
Registering for Premium Content on Restaurant Hospitality will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.