Full-service operators know that short-term specials and deals will give their restaurants a temporary revenue boost. But findings from a new study indicate that restaurants can use tried-and-true customer loyalty programs to build and retain a customer base without relying on costly dollars-off promotions. Restaurant loyalty program consulting firm Loyalogy commissioned this research. Its 50-question online survey of households having incomes of $75,000 and above drew 1,124 ...

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