Many operators have mixed feelings about the merit of daily deals. But even deal skeptics might want to take a look at a new service being offered by Destination Meals. It targets leisure and business travelers and—this is the key—gives restaurants a way to market to them before they arrive in town. Destination Meals has but one offer on at the moment: Travelers coming from out of state are offered $30 promotional discount vouchers for $15. Vouchers can only be used at ...

Register to view this article

WhyRegisterfor FREE?

Registering for Premium Content on Restaurant Hospitality will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick.

Already registered? here.