You say customers don’t think of your restaurant as a logical place to host their holiday party, buy a holiday meal or grab a bite while doing their holiday shopping? Take a lesson from four operations that faced the same problems but figured out smart ways to get their share of the holiday dining market. Beach-themed casual dining restaurant Cheeseburger in Paradise (CIB) probably wasn’t top of mind for office party planners located anywhere within its 15-state footprint ...
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