Only a year or two ago, deal-of-the-day promotions were the talk of the restaurant industry. Some operators embraced them as a go-to marketing device that could magically fill the dining room on slow nights. Others lamented that deals mainly brought in poor-tipping customers looking for one-off meals on the cheap. Who was right? A new study of real-world daily deal promotions from Rice University professor and daily deal guru Utpal Dholakia finds deals can be a money-making ...
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