Marketing muscle may be the area that most separates the Davids from the Goliaths in the restaurant business. Smaller restaurant groups and independents simply don’t have the resources to compete with national television advertising, billboards and large-scale giveaways. But they can make up for their lack of funding with a smart strategy. Here are some effective moves that won’t break the bank. 1. Make word of mouth your best friend. According to Nielsen, 90 percent of ...
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