By now you’ve heard the news that McDonald’s has sold off Boston Market, the 630-unit chain that pioneered home meal replacement with its roast chicken and sides menu. Apparently, the concept was not so profitable. Annual sales were about $600 million, but operating profit was less than $5 million. Originally called Boston Chicken when it was created in 1985, the concept was a runaway hit, but it ran out of steam in 1998, when the company filed for bankruptcy. Most restaurant analysts said ...
Register to view this article
Registering for Premium Content on Restaurant Hospitality will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick.