BY MEGAN ROWE CHEESEBURGER IN PARADISE CONCEPT: Casual neighborhood place OWNERSHIP: Outback Steakhouse and Margaritaville Holdings partnership LEADERSHIP: Debbie Eybers, president LOCATIONS: 13 open, mainly in the Midwest EXPANSION PLANS: 200 open by 2009 AVERAGE CHECK: $12.50 AVERAGE UNIT SALES: $4 million ESCAPISM: A whimsical water tower entrance beckons guests to the tropical scene inside. The thermometer over the bar records the current beer temperature. HANG LOOSE: ...

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