SCORING POINTS: Lettuce Entertain You has some 75,000 cardcarrying members of its frequent dining program. CROSS-PROMOS: Fans of one LEYE concept, such as Mon Ami Gabi, get promos for the others through the frequent diner database. REWARDING: Guests at LEYE properites like Wildfire rack up points ...

Register to view this article

WhyRegisterfor FREE?

Registering for Premium Content on Restaurant Hospitality will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick.

Already registered? here.