1. Join a co-op When it comes to marketing muscle, size counts. Ten restaurants in the Boise area found that out when they joined Idaho's Local Flavor, a cooperative marketing campaign set up by Sysco Food Services. The campaign allows the participants to pool their advertising resources. Doing so has saved the individual group members about half the cost of ads. Each Idaho's Local Flavor placement features the chef or owner of one participating restaurant—many of them with signature dishes ...

Register to view this article

Why Register for FREE?

Registering for Premium Content on Restaurant Hospitality will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. 

Already registered? here.