RELATING: Buffalo Wild Wings' "Get it to go" program speaks to the customer's need for convenience. Most restaurant names have one thing in common:They don't tell the truth. If they did, the only thing on the menu at Red Lobster would be bubbling hot lobsters. Likewise, consumers could expect a monotonous diet of ground beef and kidney beans at Chili's Grill & Bar, only olives and olive oil at Olive Garden and a profusion of fresh tomatoes at the Sweet Tomato namesake. ...

Register to view this article

WhyRegisterfor FREE?

Registering for Premium Content on Restaurant Hospitality will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick.

Already registered? here.