LATIN LESSONS: Founder Antonio Swad (below) has geared everything about Pizza Patrónñfrom the store design to bilingual signs and staff and the price pointsñtoward capturing Hispanic business. PIZZA PATRÓN BUSINESS PLAN CONCEPT: Value-priced pizza, carryout only, Latino neighborhoods. LEADERSHIP: Antonio Swad, president; Andy Gamm, director of brand development. LOCATIONS: 16 open in Texas and Colorado; 116 open/under development as of June 2004. EXPANSION PLANS: on track to open ...

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