What do concepts like City Wok, McDonald's, Subway, Baja Fresh and Krispy Kreme have in common? They all started out as single-unit concepts and have since grown into national or international franchise brands. Franchising is a business of systems and the people who create, implement and follow them. What separates the strong franchise concepts from the weaker ones is how well they wrap great systems and people around great concepts. Ideally, 500 Baja Fresh restaurants will be consistent ...
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