As a colleague once told me, "Publicity plants the seed, promotion fertilizes the seed, advertising ripens the crop, and personal selling harvests the crop." Like most restaurant owners, you likely have developed a marketing plan involving promotion, advertising, and selling. Yet you shouldn't leave out planting the all-important seed of publicity. Publicity, or the act of capturing the interest of the public through media channels, can keep your operation on the minds of customers and ...
Register to view this article
Registering for Premium Content on Restaurant Hospitality will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick.