As a colleague once told me, "Publicity plants the seed, promotion fertilizes the seed, advertising ripens the crop, and personal selling harvests the crop." Like most restaurant owners, you likely have developed a marketing plan involving promotion, advertising, and selling. Yet you shouldn't leave out planting the all-important seed of publicity. Publicity, or the act of capturing the interest of the public through media channels, can keep your operation on the minds of customers and ...

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