MAKE YOUR MENU GREAT IF YOUR MENU ISN'T ONE OF THE BEST SALES TOOLS YOU HAVE, YOU'RE DOING YOURSELF WRONG. HERE'S WHAT YOU NEED TO KNOW TO MAKE YOUR MENU SING. If designing a winning menu were as simple as distilling choices down to those with the best profit profile, then any restaurant operator armed with food cost and sales figures would likely have no worries. In reality, the challenge of ratcheting up profitability involves not just hard numbers, but emotions and gut feelings as well. ...

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