Recently, Domino's Pizza did something practically unheard of in the business world. First, it asked its customers for honest feedback. Second, it actually listened to the painful truth (according to its documentary ad, “The Pizza Turnaround,” unflattering words like “cardboard” and “totally devoid of flavor” were tossed about with abandon). Finally — and here's perhaps the most shocking part — the company reinvented its product ...

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