Starbucks evolved into a household name not just because it raised the profile of high-quality coffee. A major strength for the concept is its skill at satisfying a basic need — affordable indulgences. For $4, customers can buy a made-for-them, high-quality treat that does not break the bank. In the current economy, consumers have trimmed spending on items deemed nonessential, including, in some cases, those $4 coffee drinks. But everyone still likes a treat, especially if ...
Register to view this article
Registering for Premium Content on Restaurant Hospitality will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick.