Fast casual restaurants seldom have the opportunity to do good for others in their community while simultaneously reinforcing one of their principal marketing messages. But that's what Costa Mesa, CA-based El Pollo Loco pulled off when it partnered with weight management specialist Lindora Medical Clinic to sponsor “Battle of the Badges.” The weight-loss contest was designed to help members of the law enforcement community get into shape and stay there, while also educating the general ...
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