Every now and then I'll read an article about how the whole celebrity chef phenomenon is imploding or, at the very least, wearing thin. The writers will often suggest that many of these chefs spend too much time on television promoting themselves, and too little time in their restaurants cooking. I dismiss most of these comments, although anyone who says even bad publicity is good publicity didn't watch Rocco DiSpirito unravel on his nowdefunct NBC television show, The Restaurant. ...

Register to view this article

Why Register for FREE?

Registering for Premium Content on Restaurant Hospitality will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. 

Already registered? here.