There’s an old adage that you have to spend money to make money. That, of course, is easier said than done, particularly in an industry like yours where profit margins are razor-thin. With that said, most of your customers have no idea how slim your margins are. What they do see are gaps in your service that appear to them as if you’re being cheap or, worse, stupid. That’s a tough statement. Let me explain. Now that the warm weather has finally arrived, most people ...

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