Most restaurants would be lost without their nonalcoholic beverage revenue. So be aware that while this product category is still growing slightly overall, its internal dynamics are changing fast. That’s the gist of a new report from research/consulting firm Beverage Marketing Corporation. The quick take: Hugely profitable carbonated soft drinks are on the decline, while high-end beverages such as ready-to-drink (RTD) tea and coffee, sports drinks and energy drinks are where the ...
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