No Cinco de Mayo celebration would be complete without the quintessential Mexican spirit: tequila. But tequila’s appeal transcends a single day. Technomic has identified tequila as a growth category for bars and restaurants this year. Tequila sales volume rose three percent in 2012 and is expected to do the same this year. The biggest gainers tend toward the high-end to super-premium end of the spectrum, says Donna Hood Crecca, senior director of Technomic’s adult ...

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