You can’t argue with point-of-sale data showing craft beer to be the fastest-growing beverage category in foodservice. But faux “artisan” beers targeted at kids may hold as much or more revenue potential for many operators—especially when you consider the margins they command. Numbers from Leesburg, VA-based hospitality data firm GuestMetrics show that craft beer grew at a double-digit rate in 2012, while all other beer categories declined. That’s a lot, ...
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