Why give a hoot about pleasing and retaining millennials as guests? Aren’t millennials the world’s top ramen-loving, underemployed masses? Well, not entirely, and certainly not for long. What you need to know about millennials comes down to this. The millennial (born after 1980) generation is larger than the baby boom. And the boomers are going to slowly-fade in purchasing activity. This means in only a few years the wallet power of millennials will equal, and then ...

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