Adults may like their water, but kids thirst for something else, according to NPD research that tracks beverage consumption by daypart. But that may shift if a White House campaign encouraging a switch to water is effective. Many adult consumers begin their day with a cup of coffee, but switch over to water later in the day. Starting with the snack occasion that occurs between breakfast and lunch, water (both tap/filtered and bottled) represents 46 percent of consumption. Tap/filtered or ...

Register to view this article

Why Register for FREE?

Registering for Premium Content on Restaurant Hospitality will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. 

Already registered? here.