Restaurants aren’t alone in their struggle to relate to Millennial (ages 18-34) customers. Most industries aren’t sure what makes them tick either, at least when it comes discerning their consumer behavior patterns. Let’s take a look at some new research that quizzed Millennials about coffee, an important beverage program component at many full-service operations. The study, “Appealing to Young Coffee Drinkers Along Their Maturity Path,” was commissioned by ...

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