If you run a restaurant whose revenue model assumes a nonstop flow of free-spending young customers, get ready to make an adjustment. Results of a new survey from marketing information giant NPD Group show that your millennial customers—young adults ages 18 to 34—dine in restaurants approximately once a week less frequently than they did in 2007. Is this a lot? We think so. The results of NPD’s survey of 2,400 millennials show that these customers on ...
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