It’s no wonder operators ranging from Seattle’s Tom Douglas to the savvy crew that runs Lettuce Entertain You Enterprises’ long-running Wildfire concept have jumped on the handcrafted cocktail class bandwagon. These fun special events create buzz for a restaurant’s bar program, draw people in during otherwise-slow times and are much simpler to put on than cooking classes. But get a load of what Mercadito Hospitality is doing with its Mixology Academy approach. ...
Register to view this article
Registering for Premium Content on Restaurant Hospitality will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick.