It's a banner year for those consumers who love beer. With more brew brand choices than ever before, smart operators tempt patrons with beer flights paired with foodstuffs, guided samplings, beer schools and “pint persuasion” selling techniques. Owner Jonathan Makar of Philadelphia's SnackBar starts smooth selling with suggestions on the beer menu. “We'll say that if you like a Hoegaarden, then you'll probably also like the Boulder Brewing Co.'s Sweaty Betty Blonde Ale, or if you like the ...
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