Not that margarita-drinkers need an excuse to order their favorite cocktail, but it never hurts to build a beverage promotion around a drink with a devoted fan base. That’s where National Margarita Day comes in. Feb. 22 is filled with splashy promotion potential for full-service restaurants. Consider Jimmy Buffett’s Margaritaville restaurants, which served more than 4 million margaritas throughout 2012. This year’s special National Margarita Day festivities ...
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